Business linguists
Business linguists
A language-based methodology for making sense of business
Clarity is essential to every organisation. ‘Sensemapping’ is how you achieve it. Sensemapping is the process of gaining clarity by understanding your context using the tool of language. 

If you think about it, there is nothing more important to your organisation than language. Language is everything. Words allow us to express what we think but, more importantly, they also shape how we think. Language is not only the tool we use to express something, it’s also the tool we use to understand something. That means when we struggle to articulate or explain something, it’s because we don’t fully understand what we are talking about. We don't understand our context. Sensemapping is about unlocking that understanding.

Context is difficult because language, in itself, is contextual. Words cannot be relied upon to universally describe what we’re trying to say. They can’t be used as labels. We have to take the time to explain what we mean. We have to explain our context to other people because if we don’t, they’ll bring their own. Unfortunately, people don’t explain context very well. There is a tendency to assume that everyone intuitively understands the words we are using to describe something, but even the most basic words will have multiple interpretations. Often times, even the person using those words doesn’t truly understand what they mean by them. And if they don’t understand it, why would anyone else?

The sensemapping process is fast, challenging and unbelievably effective. It can be applied to a wide range of projects, businesses and industries. Our linguists help you harness the power of language to guide your leadership, strategy, culture and brand. Starting with a SENSEMAP® is the most effective way to make sense of your business.
Control your context
"Get clarity"
Articulate your purpose,
difference and value.
"Take control"
Articulate a plan of action
that makes sense to everyone.
"Be ready"
Articulate what you need
to do to make a difference.
Let's talk language
Spend time with a linguist and you’ll never think about yourself or your business the same way again.
"Follow us"
About us
Meet our critical thinkers.
FREE eBook
How language determines what's safe and what isn't. Download our free eBook.
Mean more. Say less. Make sense.
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