Mean more. Say less. Make sense.
Fix the language. Solve the problem.
Understand
what people really
think
Define your
purpose, difference
and value
Create a
plan of action that
makes sense
Making sense of business
Brett Rutledge
Linguistics & Insight
Graham Milkins
Identity & Brand
Brendan Keogh
Research & Education
Sue Lindsay
Strategy & Leadership
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How language determines what's safe and what isn't
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Why language matters
If your language is wrong, so is everything else
Keynotes, workshops and one-on-one talks
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Ford thinking
The Pinto is a multi-talented horse and perceived as a generally healthy breed. It can perform various tasks really well, with the most common being dressage, endurance riding, general riding, hunting, jumping, mounted athletics, racing and work. Plus, because it has no known breed-specific health issues, owners just have to ensure their horse maintains a healthy lifestyle with regular veterinary checkups. 
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"What I love about this is you're not trying to change who we are - you're making us true to who we are."
– Hannover Life Re Australasia
Mean more. Say less. Make sense.
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