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SENSEMAP® is a unique language-based, problem-solving methodology that defines your purpose, difference and value, articulates your strategy and gives you the clarity, direction and focus you need to lead.
SENSEMAP® your Identity
Define your purpose, difference and value
Answer the six simple questions that 99% of organisations and leaders can't.
SENSEMAP® your Strategy
Articulate a better plan of action
Pull your leadership and strategy together in a way that is easier to track, more responsive to disruption, and understood at every level.
SENSEMAP® your Thinking
The language of business
Once you understand how to think like a linguist, you’ll never think about yourself or your business the same way again.
Meet the people behind the thinking
Brett Rutledge
Linguistics & Communication
Graham Milkins
Identity & Brand
Brendan Keogh
Research & Education
Sue Lindsay
Strategy & Leadership
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Ford thinking
The Pinto is a multi-talented horse and perceived as a generally healthy breed. It can perform various tasks really well, with the most common being dressage, endurance riding, general riding, hunting, jumping, mounted athletics, racing and work. Plus, because it has no known breed-specific health issues, owners just have to ensure their horse maintains a healthy lifestyle with regular veterinary checkups. 
Trump, ALL-CAPS & World War 3
There’s been uproar over US President Donald Trump’s recent tweet to Iranian President Hassan Rouhani.
If your language is wrong, so is everything else
The biggest problem facing any organisation is no one knows what to say
If you don't explain your context, someone else will arrive with theirs
"What I love about this is you're not trying to change who we are - you're making us true to who we are."
– Hannover Life Re Australasia
Mean more. Say less. Make sense.
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