Clarity Workshop
Clarify complex
business concepts
in real-time.
In these workshops, we deconstruct complex concepts into easily understandable components, highlighting crucial terms, jargon, and potential points of confusion while adjusting the language in real-time to clarify everyone's thinking.
Narrative Summaries
Turn your ideas into
a narrative everyone
can follow.
We organise the results of the clarity workshop into relevant and relatable story-building narratives that act as a blueprint for communicating your key messages and developing your communication approach.
Communication Design
Present your
story to your target
audience.
We transform your business narratives into visually captivating presentations, documents, websites, and social media conversations tailored to the needs and preferences of your target audience.
Communication Support
Take it
to market.
We coach you to confidently present and persuade others to consider or invest in your product, service, brand, or idea. Through the creative development of supporting collateral, we assist you in effectively presenting and showcasing your proposition.
Putting the deal together
After 164 years in Australia, General Motors Holden ceased trading at the end of 2020 due to global discontinuation of right-hand drive vehicles. KPMG stepped in to support the Holden Dealer Network in their compensation claim against General Motors. Facing time constraints, KPMG enlisted SENSEMAP to craft their offer to the Australian Holden Dealer Council and create a supporting presentation for their pitch. SENSEMAP delivered the project within 48 hours, presenting KPMG's case clearly and showcasing its value. The presentation and documentation adhered to KPMG's brand guidelines, enabling the firm to present themselves effectively.
Explaining a budget process
Australian Catholic University aimed to introduce a new performance-based budgeting process across its seven campuses. Given its impact on university operations, SENSEMAP was tasked with clarifying it for academic and non-academic staff. Collaborating with the Chief Financial Officer and Finance Team, we defined key process elements and established a SharePoint Community site within the existing Microsoft-based technology ecosystem. This innovative approach centralised information dissemination, facilitating secure discussions and exchanges among staff. SENSEMAP ensured that information was tailored to different staff levels and needs, enhancing clarity and timely sharing of relevant details.
Bringing people, technology
& ideas together
Higher Ed Services, a commercial subsidiary of Universities Australia, sought to enhance its value proposition within the Australian higher education sector. To achieve this, SENSEMAP was engaged to redefine Higher Ed Services' purpose, differentiation, and value. Over 18 months, SENSEMAP developed and implemented a new brand and communication strategy. This encompassed website redesign, messaging formulation, visual language creation, and product/service restructuring. The new positioning empowered the executive team to enact substantial systemic changes, reinforcing Higher Ed Services' role as a vital facilitator and advocate for the higher education sector.
Selling expertise
Ferrier Hodgson's logistics consultancy faced a challenge in articulating their expertise clearly to clients. Sensemap created a document positioning their team as industry specialists with unique benchmarking data. We highlighted their ability to offer strategic guidance and spot hidden problems others might miss. The result was an attractive, efficient, and straightforward document, effectively communicating Ferrier Hodgson's value proposition.
The A to Z of Easy to do
Peter Thurin, a dynamic public speaker and business presenter in Australia, sought to reinvent himself in the market. Through a SENSEMAP Identity Workshop, Peter discovered that his favorite saying, ‘Easy to do. Easy not to do. Your choice!’ encapsulated his entire philosophy. SENSEMAP collaborated with Peter to rebrand and develop a new website and collateral centered around the ‘Easy to do’ concept. We also helped secure international trademarks and co-wrote his latest book, “The A to Z of Easy to do.”
Award-winning design
KHID is an Australian interior design practice, providing workspace strategy and interior design services that positively influence the way we work, meet, socialise, and live. Frustrated by consecutive years of being overlooked for industry awards recognising their achievements, KHID engaged SENSEMAP to formulate and write their awards submissions. The result was that KHID were shortlisted for two categories in the IDEA Awards, a finalist in the Victorian Premier's Design Awards, and won a Melbourne Design Award for the first time!
Understanding the
shareholder experience
SENSEMAP conducted a sophisticated linguistic analysis of 2,500 RuralCo shareholders' opinions and ideas, effectively transforming their database into a comprehensive focus group. This method provided RuralCo with a nuanced and detailed analysis, representative of the entire shareholder database and free from bias. Within two weeks, RuralCo received reliable information on how shareholders perceived their experience, enabling the development of strategies to enhance performance.
Understanding the
employee experience
SENSEMAP's sophisticated linguistic analysis of the Smith City employee experience unearthed valuable insights that guided organisational improvement efforts. By delving into employees' thoughts and opinions, the analysis identified specific areas of concern while offering suggestions for enhancement. This exploration not only provided clarity on internal dynamics such as culture, leadership, communication, and work environment but also aligned employee feedback with the company's strategic objectives.
Finding the cause
of the problem
SENSEMAP conducted a linguistic analysis to address a persistent performance issue within a specific team at Telstra, which had eluded resolution. The findings highlighted clear leadership deficiencies and identified areas of dissatisfaction. Armed with these insights, substantial changes were implemented, leading to a notable improvement in performance. Within a span of three months, performance levels returned to normal, reflecting the efficacy of the strategic adjustments made based on the analysis.
Telling the real story
RFDS Victoria redefined its healthcare role through a SENSEMAP Identity Workshop. Through the workshop involving the Board, Executive, and staff, RFDS Victoria clarified its mission to reduce healthcare barriers like affordability, distance, awareness, isolation, and inequity. This prompted a strategic repositioning of the brand and services to better support first responders and address Victorian healthcare challenges.
Connecting the country
AgriHQ, a rural news and information platform in New Zealand, sought to enhance its product suite and brand perception. Sensemap tackled the challenge by merging service design and brand development. We optimised services by understanding customer needs, designing processes, and implementing guidelines. Additionally, we crafted a unique brand identity and communicated it consistently across all platforms. This holistic approach ensured a seamless customer experience that was aligned with AgriHQ's values.
Redefining a company
ICP needed to rebrand and redefine its business offer. Through a SENSEMAP Identity Language Workshop, directors realised the need for repositioning and a new name. SENSEMAP coined ‘corporate property strategists’ to describe the company and introduced the name ‘ResolveXO.’ This transformation propelled them to become the largest independent organisation of its kind in Australia, gaining international recognition for its contributions to industry ethics and professionalism.
Strategic reframing
SENSEMAP collaborated with Dental Health Services Victoria (DHSV) to develop the 2021-2025 Strategic Plan, incorporating a vision for 2050 as a leading entity in oral health. DHSV, responsible for public oral health services in Victoria, works through the Royal Dental Hospital of Melbourne and over 50 Community Dental Agencies. Using its distinctive language-based methodology, SENSEMAP transformed the existing strategy into a bold and coherent document that effectively addressed stakeholder needs. The Minister praised the result as the "best he had ever seen."
Setting the vision
SENSEMAP played a pivotal role in launching the Killara Foundation, aiding in its brand creation, strategy, and organisational structure. The foundation aims to help Aboriginal and Torres Strait Islander people secure sustainable employment by providing safe living environments and essential life and work skills. SENSEMAP closely collaborated with the Founding CEO and Chair to develop the concept and name, recruit the founding Board, and design the logo and visual language. The strategy's sincerity regarding Killara's intentions, capabilities, and outcomes secured millions of dollars in funding.
Realigning the business
for future expansion
SENSEMAP played a key role in refining Marlborough Vintners' strategic direction, aligning their executive leadership team, and realigning the business for future expansion within a larger corporate structure. This involved visualising key elements for a clearer understanding of goals and priorities. The strategic clarity achieved streamlined decision-making and improved communication among the executive team. SENSEMAP's visual representation aligned key stakeholders' perspectives, fostering a shared vision for the future.
A new set of values
SENSEMAP facilitated RSPCA Victoria in defining its core values by engaging every member of the organisation. Using a language-based online survey, SENSEMAP invited staff and volunteers to express what they deemed important for optimal performance. Analyzing responses, key themes emerged, leading to the identification and adoption of five core values by RSPCA Victoria. This inclusive approach involved all employees and volunteers from the initial survey to the final adoption process, resulting in well-defined core values associated with expected behaviours.
A Kiwi-style approach
SENSEMAP was instrumental in establishing the New Zealand branch of the International Women’s Forum, helping formulate their unique Kiwi perspective. A day-long session with notable female leaders focused on defining language, member expectations, brand representation, and market positioning. The outcome was a comprehensive document guiding interactions with diverse and influential leaders, committed to supporting women who positively impact the world. SENSEMAP proudly contributed its workshop as a gift to champion New Zealand women in business and community leadership.
Building a foundation
After the loss of its founder, Cybec Foundation's board aimed to secure its future with robust governance and communication structures. Sensemap collaborated to create an Identity Guide, implementing it organisation-wide. This included a visual language, website overhaul, success story documentation, funding application templates, and policy reviews for compliance. The result: Cybec Foundation gained renewed clarity and purpose.
Welcome to the HES Forums Community Hub
Through its subsidiary HES, Universities Australia fosters various groups and forums within the higher education sector. However, COVID-19 caused considerable disruption to these forums and Sensemap was engaged to find a solution. We created an online community platform to facilitate collaboration, discussions, and research, enabling members to share ideas efficiently and continue to engage with each other while otherwise in isolation.
A model of therapeutic care
Lighthouse Foundation empowers homeless youth by providing housing, family, and proven therapeutic care, aiding their healing and reintegration into society. Sensemap partnered with Lighthouse to refine its identity and establish a distinct position in the nonprofit sector. By restructuring operations and clarifying its purpose, Lighthouse expanded its impact, raising substantial funds and extending therapeutic services to hundreds beyond its homes.
From a department to its own brand
Steadfast Group, Australasia's largest insurance broker network, includes over 400 brokerages. Within it, Steadfast Technologies provided specialised technology services. Sensemap collaborated with Steadfast Group leaders to establish Steadfast Technologies as a distinct sub-brand. This involved crafting its own identity and positioning it as an independent subsidiary that provided innovative IT solutions to the broader broker network.
Bringing people,
technology & ideas
together
Sensemap revamped Higher Ed Services, a Universities Australia subsidiary, to enhance its value proposition in the higher education sector. Over 18 months, we crafted a new brand strategy, redesigned the website, and restructured services. This transformation bolstered the organisation's role as a facilitator and advocate, empowering the executive team to enact systemic change confidently.
Faster.
Smarter.
Ready.
Sensemap streamlined the value proposition and core collateral for Blue Leopard, a standout in insurance tech and broker connectivity. By crafting clear messaging and identifying key information, we enhanced awareness and engagement surrounding the platform. Our efforts ensured a compelling proposition for Blue Leopard, attracting interest from international insurers and effectively guiding collateral development.
The official
tertiary credentials
platform
SENSEMAP transformed My eQuals, the official digital platform for tertiary credentials in Australia and New Zealand, by modernising its brand image. In a 12-month collaboration, SENSEMAP revamped the logo, developed two websites, and created fact sheets and collateral, positioning My eQuals as a contemporary service provider serving more than 50 education providers.
The best events are live
Indigolive sought a brand that mirrored its commitment to crafting exceptional live experiences. Collaborating with SENSEMAP, they developed an Identity Guide defining their offer, value proposition, and brand positioning language. With this foundation, SENSEMAP provided a clear direction for the Indigolive brand, showcasing how the company helps clients deliver impactful live events that inform, persuade, learn, connect, celebrate, and unite people.
What is a permit?
The Council, aiding Aboriginal peoples in the Top End, aimed to craft a permit app for its Rangers. Over 30 members, aided by linguists, probed the question of 'what's a permit?', reshaping the project's scope profoundly. This effort boosted government funding from $300,000 to $1.2 million, with SENSEMAP aiding in drafting the business case, presenting it to the Board, and writing the funding application.
A new Model of Care
Monash Health Dental Services, a leading dental care provider, recognised the need to update its Model of Care to align with evolving standards and diverse stakeholder needs. Explaining these changes to patients, staff, and others posed a significant challenge. Sensemap was engaged in crafting the story and creating an engaging supporting infographic that clearly outlined the change. The result was enhanced understanding and a stronger sense of shared purpose among patients, staff, partners, and the broader community.