Business linguists
Sensemap uses a unique combination of linguistics, design thinking, strategy, communication and leadership coaching to make sense of business.
We are Australasia’s only business linguists and the
key to unlocking the clarity your organisation needs.
Meet the team
Brett Rutledge 
Business linguistics

Brett is a former World Champion of Public Speaking, and an internationally regarded business strategist, linguist and communication expert. He has acted as a key advisor on the language, meaning and structure of some of the most important commercial deals undertaken in Australasia, working with many high profile individuals and organisations to change the way they are perceived, valued and respected. 
Graham Milkins 
Design thinking

Graham is a design language specialist. His experience spans more than 30 years as a creative and strategic designer to a variety of national and international brands demonstrating how design thinking, when combined with business strategy, creates opportunities to transform leaders and their organisations. Graham's design sensibility and methods are critical to making your language tangible.
Sue Lindsay 
Strategy & Leadership

Sue is one of New Zealand’s most sought-after leadership and strategy experts, having coached and professionally mentored leaders of all generations for more than 20 years. Following a successful corporate career, she has contributed to two global leadership projects and worked alongside revered business thought leaders such as Tom Peters and Dr. Lance Secretan. Renowned for her ability to generate innovative strategy and leadership solutions for businesses of all sizes, Sue has also served as a director on the boards of Genesis Power, ATS, and Ruralco as well as an advisor to the Board of Fonterra during their most recent governance review. Sue was also a member of the Bank of New Zealand’s Growth Faculty for 9 years, advancing the role of women in leadership and business with her Feminine Perspective research project, and delivering her Women in Business program to more than 5000 New Zealand women.
Brendan Keogh 
Storytelling

Brendan has more than 20 years experience as a copywriter and author, helping individuals and brands articulate and communicate their ideas, concepts and points of view. He has published multiple books and articles on a range of technical subjects, and produced podcasts, audiobooks, videos and social media content for a variety of blue chip clients. Brendan has a deep love of language and a strong understanding of how words have the power to change the way we see the world and our place in it.
Mean more. Say less. Make sense.
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