“Absolutely brilliant! We never would have got there on our own.”
— Royal Flying Doctor Service
Make your message make sense.
We work with leaders, teams, and organisations who are struggling to explain something important; trying to align teams or stakeholders around a decision, direction, or idea; needing to build or rebuild clarity around identity, purpose, value, culture, or strategy; going through change and needing a common understanding and consistent messaging; or feeling frustrated by communication that sounds polished but lacks meaning or impact.
Guide your people.
Use our language-based sensemapping method to map the language of any core area of your business. These language maps clarify the structural logic of your core business areas and make them easier to understand and communicate.
We work with leaders, teams, and organisations who are struggling to explain something important; trying to align teams or stakeholders around a decision, direction, or idea; needing to build or rebuild clarity around identity, purpose, value, culture, or strategy; going through change and needing a common understanding and consistent messaging; or feeling frustrated by communications that sound polished but lack meaning or impact
KPMG
Building the narrative behind a high-stakes negotiation.
When KPMG was engaged to support the Holden Dealer Network in a compensation claim against General Motors, time was short and the stakes were high. They turned to SENSEMAP to help shape the offer narrative. In just 48 hours, we crafted the story behind the proposed deal and developed a clear, compelling presentation aligned to KPMG’s brand. By bringing structure to the messaging and highlighting value, we helped KPMG communicate with clarity and confidence when it mattered most.
Australian Catholic University
Turning a complex budget process into a shared story.
When ACU rolled out a new performance-based budgeting model, we helped turn a complex financial change into a clear organisational narrative. Working with the CFO and Finance team, we used SenseMap to define key terms, structure the message, and tailor communication for staff at all levels — all embedded in a dedicated SharePoint site.
The result: a shared understanding, built through language.
Higher Ed Services
Redefining value in a shifting sector.
Higher Ed Services, a subsidiary of Universities Australia, needed to clarify its role and relevance in a changing higher education landscape. Over 18 months, SENSEMAP worked with the executive team to reshape its value proposition - from core purpose to service structure.
Through a new brand narrative, messaging system, and redesigned communications, we helped reposition HES as a confident facilitator and advocate for the sector - with the clarity to lead systemic change.
“You’ve done in one day what would have taken us six months.”
— GE Australia
“It's like watching close-up magic.”
— Blue Zebra Insurance
OUR PRACTICE AREAS
Helping organisations & leaders achieve clarity across every part of their business.
Our six strategic practice areas are shaped by the real challenges our clients face - from finding leadership clarity to developing effective communication strategies. Each one is designed to bring structure to your thinking and shape the language that drives your business.
Organisational
Development
We support organisations to define who they are, what they stand for, and where they’re going - then help embed that understanding through shared language that drives alignment, culture, and change.
Leadership &
Communication Strategy
We work with leaders to clarify their vision, sharpen their messages, and develop strategic communication frameworks that guide how they speak, listen, and lead - internally and externally.
Strategic Thinking
& Facilitation
We help teams distil complex issues, surface assumptions, and structure their thinking - turning scattered ideas into coherent narratives that support smarter decisions and clearer strategies.
Executive
Development
We coach senior leaders to find their voice, refine how they communicate, and build the confidence to lead with clarity, conviction, and influence - especially in high-stakes situations.
Organisational
Storytelling
We craft and curate the stories that matter - the ones that explain who you are, why you exist, and where you’re going - so people inside and outside the organisation can connect, care, and commit.
Business
Communication Strategy
We design practical communication strategies that bring structure, consistency, and purpose to how your organisation speaks - across teams, channels, and customer touchpoints.
“It's like watching close-up magic.”
— Blue Zebra Insurance
Understand and articulate the beliefs, ideas, experiences, & principles that guide your organisational thinking & behaviour.
Describe how you intend to make decisions, take actions, & allocate resources.
Establish a shared philosophy to develop & grow your people.
Decide how you create value & sustain yourself in the market.
Understand the unique advantages of your product, service, brand, or idea.
OUR SERVICES
We organise what we do around what you need.
Our six strategic practice areas reflect the real challenges our clients face — from leadership clarity to communication strategy. Each is built around a common need, helping you move from confusion to clarity, and from noise to narrative.
